How over-emphasis on shareholder value can destroy a business
I was speaking today to 50 executives responsible for corporate and social responsibility today:
RISK: In pursuing only shareholder value and bottom-line profit, loose the plot and damage the business
OPPORTUNITY: Drive the business on a broader and more profitable mission, that motivates, inspires and wins consumer as well as community, worker and shareholder approval
Bad news about corporate values can hit any corporation like a tornado, ripping the guts out of the business, shattering market confidence, scandalising customers and causing outrage in the general public.
• 7 out of 10 chief executives report that Corporate Social Responsibility is (now) an essential issue to their business
• 89% of marketing directors believe (now) that business should be involved in addressing social issues of the day
• 90% of workers feel proud of their companies' values when they support a good cause
• 87% of workers feel a strong sense of loyalty
For more see http://www.globalchange.com/ppt4/sustain
•
Labels: corporate and social responsibility, ethics, staff loyalty, staff morale