Market research - how to get great results

Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.

Trust is the most important thing you sell

Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.

Why business has to make life better - values matter

Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement. Increasing motivation, winning war for talent, staff and customer retention and stronger brand and corporate image. Work of AIDS charity ACET as expression of corporate responsibility. Conference keynote speaker and Futurist Dr Patrick Dixon.

Why business has to make life better - values matter

Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement. Increasing motivation, winning war for talent, staff and customer retention and stronger brand and corporate image. Work of AIDS charity ACET as expression of corporate responsibility. Conference keynote speaker and Futurist Dr Patrick Dixon.

Motivation at Work - how to increase workplace motivation

Motivation at work. People don't get passionate about shareholder value or business profits or excel spreadsheets. They get passionate and motivated about challenge, great teams, vision, important goals, having fun, about family and friends, about the community and world they live in. Connect with passion and you will motivate teams to change organisation, business and world. Work-life balance, family, children. Conference keynote speaker and Futurist Dr Patrick Dixon. Business productivity and motivating teams. Team leadership, targets, bottom line profit, increasing shareholder value. CEO speeches, annual general meetings. Publicly listed corporations. Attracting talent, retaining talent, winning the war for talent. Human resources and making a difference. Why workplace motivation depends on corporate vision, workplace passion and clear purpose. Connectedness and engagement at work. Business priorities, strategy and objectives must connect with individual passion - key to business success.

Why business has to make life better - values matter

Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement. Increasing motivation, winning war for talent, staff and customer retention and stronger brand and corporate image. Work of AIDS charity ACET as expression of corporate responsibility. Conference keynote speaker and Futurist Dr Patrick Dixon.

Motivation at Work - how to increase workplace motivation

Motivation at work. People don't get passionate about shareholder value or business profits or excel spreadsheets. They get passionate and motivated about challenge, great teams, vision, important goals, having fun, about family and friends, about the community and world they live in. Connect with passion and you will motivate teams to change organisation, business and world. Work-life balance, family, children. Conference keynote speaker and Futurist Dr Patrick Dixon. Business productivity and motivating teams. Team leadership, targets, bottom line profit, increasing shareholder value. CEO speeches, annual general meetings. Publicly listed corporations. Attracting talent, retaining talent, winning the war for talent. Human resources and making a difference. Why workplace motivation depends on corporate vision, workplace passion and clear purpose. Connectedness and engagement at work. Business priorities, strategy and objectives must connect with individual passion - key to business success.

How over-emphasis on shareholder value can destroy a business

I was speaking today to 50 executives responsible for corporate and social responsibility today:

 

RISK:  In pursuing only shareholder value and bottom-line profit, loose the plot and damage the business

OPPORTUNITY:  Drive the business on a broader and more profitable mission, that motivates, inspires and wins consumer as well as community, worker and shareholder approval

 

Bad news about corporate values can hit any corporation like a tornado, ripping the guts out of the business, shattering market confidence, scandalising customers and causing outrage in the general public. 

 

•          7 out of 10 chief executives report that Corporate Social Responsibility is (now) an essential issue to their business

•          89% of marketing directors believe (now) that business should be involved in addressing social issues of the day

•          90% of workers feel proud of their companies' values when they support a good cause

•          87% of workers feel a strong sense of loyalty

 

For more see http://www.globalchange.com/ppt4/sustain

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