Wednesday, April 02, 2008

Trust is the most important thing you sell

Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Thursday, March 27, 2008

Retail revolution in India

150,000 chain stores in 15 years with massive growth and consolidation of mom and pop small retail outlets. Specialisation, department stores, new markets, growth of middle class, designer products, luxury goods and services, competitors to wal-mart and other supermarket chains. Emerging markets and new economies, Asia, China, India and Africa. Conference keynote speaker and Futurist Dr Patrick Dixon

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Tuesday, March 18, 2008

Global brands, mergers and demergers future

Globalisation, mega-mergers and acquisitions. Pressure to show how business units build synergy and shareholder value, or pressure by shareholders and analysts to break up global corporations. Future of large organisations. De-mergers, sell-offs, going private, superbrands. avoiding institutional shareholders. Mega brands and local culture. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Tuesday, March 04, 2008

Why business has to make life better - values matter

Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement. Increasing motivation, winning war for talent, staff and customer retention and stronger brand and corporate image. Work of AIDS charity ACET as expression of corporate responsibility. Conference keynote speaker and Futurist Dr Patrick Dixon.

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