Five seconds to win a customer. Moments of Truth: Future Trends in Retai...

Why every second counts in retail - and how companies lose customers faster than they realise. Vital trends for the future of retailing from Futurist keynote speaker Patrick Dixon. Marketing and selling to customers should be fast, easy, convenient and satisfying. Keep your customers happy, listen to them, keep close to how they are really thinking about your products and services. In a time-poor world, customers are increasingly fed up with companies that waste time, make them wait, keep them on hold, make them stand in line. Premium customers expect instant service, rapid help, total commitment, expert advice and 100% delivery on your promises.